The challenges, hurdles and obstacles associated with working from home are many: inventory carrying costs and storage, shipping and returns, order processing, building, training and maintaining your downline ( if you are in a MLM ), playing the customer service rep…and on and on. Only a small portion of people who start a home-based business ever end up making money. So what is the secret to success for those few people who DO succeed with their home-based business?
Mindset. Motivation. Method. Market. We can call it the 4M model of success in home-based business.
First and foremost is having a mindset of success, an unwavering belief that they will accomplish their goals. It does not matter to them if friends, family or loved ones tell them that they are crazy, that they are taking too great a risk, that it will never work. They have a strong, inner belief in themselves and in their vision for their future. They may not know exactly how it will happen or how they will get to that destination, but it’s a forgone conclusion to them that they WILL get there. They also take action. The goals are not achieved just because of their belief and positive thinking, but by taking action on inspiration and taking advantage of opportunities that appear before them.
Each successful entrepreneur is also highly motivated. Something is driving them each day to take the extra step, provide that extra bit of value, complete the inconvenient task. They have a very strong “why” behind their business. It could be a desire for money, more free time, balance in their work/home life or even a passion to help others. Remember, you may get a brief burst of motivation from a speaker or an event but being truly motivated comes from within. These entrepreneurs know themselves and are very clear on why they are willing to step out of their comfort zones, to continue to educate themselves and to consistently move toward their goals.
Method. A simple process that can be repeated again and again is another key ingredient for the successful home-based businessperson. They may have created their own process or method to follow or they may have found one already in place with the home-based business they chose, but they definitely have a process in place. There is certainly a “method to the madness”, even though it may not appear that way from the outside looking in. The old saying “success leaves clues” definitely applies here. It is the actions, activities and process that are repeated on a daily, weekly and monthly basis that are the clues to the success.
You can have an abundance of talent, an unbelievable product line-up, a fantastic marketing plan and dynamite customer service, but without a defined market to promote your product or service to, failure is sure to be the final destination. The successful home-based entrepreneur understands two critical pieces of information when it comes to marketing: 1. Being in a growth market is key if you plan on growing your own business. 2. Focusing in on a specific group within that market makes it much easier to create your marketing message and target your advertising.
Anyone searching for a home-based business will have thousands of opportunities to consider. Whether one wants to switch careers, spend more time at home, have an upscale lifestyle or just wants a change in their life, the best of opportunities will include a mixture of Mindset, Motivation, Method and Market. If you are searching for a home-based business opportunity that provides a great opportunity for success, check in on your own mindset and motivation, ensure a solid method and growing market is available, and take action on your inspiration. You can smell the success coming…MMMM!!!!
Steve Sheeren has been a contract trainer and consultant for over 15 years, traveling throughout North America leading development and training sessions for Fortune 500 corporations and small companies alike. Along with his wife Alana, he now offers a different path to wealth and fulfillment than the traditional 9 to 5 job.
Success
business, home-based business, marketing, project management, small business, Success, work from home