We have all tried it - been infected with other peoples enthusiasm and decided to join an MLM or Network Marketing business. Plenty of money changed hands (out of mine and into others) and I embarked on a crusade of bombarding my friends and family.
Some time after, we might find that we have exhausted the contents of our address books and though some had joined, most had not and eventually the whole thing just dwindled to a distant memory. Meanwhile we get on with our real job and move on.
I put the whole sorry episode down to experience but incorrectly took from it that MLM businesses do not work. After some time I repaired the damage to my address book and all got back to normal again.
Does this sound familiar to you? I know that I am not the only one to go through this experience. It seems that over 96% of all MLM newbies have a very similar experience.
This happened to me - but over the years I became involved in other businesses and whilst these where marginally successful, unbeknown to me, my perspective changed. I was now seeing things through the eyes of an entrepreneur. When I was then offered another opportunity with an MLM business, I found myself looking at it differently than the last time.
I studied MLM and those that had been successful and those that had not and the results that I found were quite remarkable, to me at least.
I asked myself, what is the difference in approach to the way most people who enter MLM attack their business compared with the way a successful business person in a non MLM business attacks theirs.
I discovered that standard business people look at business in a different way to that of MLM newbies. The latter do largely what I did but the real 1% of MLM business people who became millionaires on the back of it look at matters differently. The top 1% invest in themselves, their business and use professionals such as accountants etc to do the things that they cannot. Of these key areas, the main one here is marketing or how and where they are going to find new customers.
I then looked at MLM newbies - who usually have an employees mindset - they have little knowledge of the above areas of business and so they invest in the wrong things. Some buy tons of product believing that their business is about selling as much of it as possible.
This brings me on to the next point that I would like to make - concentrating on the product. I found by studying how successful MLM business people worked, that this is the number one mistake made by MLM newbies. They get seduced into how good the vitamin supplement or brass cleaner is and they fail to realise where their key earnings potential is.
Now I was getting excited, I felt that I had stumbled upon something which was going to be a significant find in MLM.
So, here is the MLM newbie, he has worked hard by contacting all of those people they know - some have joined and others are hiding behind the couch (sound familiar ?). This persons downline is stuffed with people who have done the same and whilst this will generate a small income, it does not generate enough to even remain qualified as an agent yourself.
Therefore, urgent action is needed - and this is usually where the purchasing of leads is the next step. This increases the money out and does give some activity but after some hard work trying to get people in, a typical positive response rate is around 2%. I truth, these new people are no different than those in the Family and Friends that were initially recruited and several months down the line, it is realised that the money spent on the marketing effort has not been replaced and you realize that this is not the way to become financially successful.
When I studied how the top 1% work, I realised that they do it much differently. They invest into their business by obtaining the right information. Most of that data costs money because it is valuable and it has usually been produced by the millionaires who were in this 1%.
So, I invested a small amount of in money finding out precisely how I could do what the top people were doing. I downloaded books, articles and watched videos and DVDs and then I hit on it - I found a resource which was so effective and so reasonably priced that I had to have a go and this is what I did.
After considerable reading and watching, I realised that the way to approach MLM was to recruit other good MLM people who were facing the dilemma “how can I get really good people into my downline”. These people were who I wanted in my own downline. But they already had their own MLM opportunity that they were promoting so how was I going to do this?
Thank goodness that I had accidentally stumbled upon a great information resource which was low cost and which contained the guidance that I was seeking. It became clear to me that leadership and direction was what I needed to offer to me team if I was going to copy the great MLM entrepreneurs. I begin to understand that the only way to get these existing MLM people to follow me was to lay down a clear path which would help them succeed themselves. I would stop being the Hunter and become the Hunted.
So that is it in a nutshell - if you want to be successful in an MLM business you have to think outside the box. You have to be willing to invest in the right areas and in building a system which will attract the right people to you. The person who I had studied whilst investigating this area was one remarkable MLM businessman. He had used the principles that I had read about and he had built one of the largest and most successful MLM downlines in history.
I have now begun the task of building a strong team and I do not concentrate on the MLM opportunity itself or at least not until I have taken care of the most important point - bringing quality people in. I now actually vet people when they approach me but that is the key, they approach me now not I them. It is a complete about face in business terms and I will never conduct an MLM business in the standard way again.
If you show to your own downline direction and leadership, they will follow you and others will be attracted to your downline - would you not join someone who had the answers to the question “where am I going to get top performing people from?”
Thank you very much for reading my article and I hope that it hsa helped you to realize what the secret recipe to be successful in MLM, whether your business is located in the USA, UK Europe or even Timbuktoo.
Alan Hill MLM - Business Champion
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